• Indian hand embroidery company
  • bridal embroidery company in India
  • Couture embroidery
  • Bridal beading company in Mumbai, India
  • Broderie & Broderies

About Us

Mode De Vie is an embroidery firm servicing the international fashion and bridal markets. Our office, design studio and factories are based in Mumbai, India which is the hub for hand embroidery firms that meet the standards of haute couture.

We are experienced in beading, threadwork, fabric manipulation and crochet and are able to work our designs into complex patterns and just about any base material such as tulle, georgette, lace, leather, fur used for making garments, shoes, bags & accessories.

Mode De Vie started operations in 2007 as the couture department within Texport India, one of India's largest embroidery companies that was awarded the Udyog Ratan Award in 1991 for its contribution to the country's exports. As a result of its growth and requirement for exceptional resources, Mode De Vie carved itself out of Texport within a year.

Mode De Vie's clientele comprises couture houses, independent designers & fabric merchants in Europe, the Middle East and the United States. While our work can be seen on the runways of the major fashion capitals, we try to be discrete about our clients and what we are creating for them.

Our latest collection can be seen by making appointments with our representatives in different countries.



 

Management Team

Mode De Vie is a Partnership Firm and its day to day operations and overseen by its 3 Managing Partners.

Maninder Jaiswal

Maninder is the Founding Partner of Mode De Vie. She was responsible for setting-up Mode De Vie and giving strategic direction to the firm. Maninder spent 8 years working as operations in-charge at Texport where she conceptualized Mode De Vie as a division that will work toward pushing the creative envelope in hand embroidery. In 2008, Maninder quit Texport to pursue this ambition.

At Mode De Vie Maninder provides hands-on leadership on all aspects of the business and focuses principally on Design Direction and Financial Control. Maninder is also responsible for business development in European markets and personally oversees the team's deliverables for her clients.

Maninder has a Master of Business Administration from the University of Illinois and a Master of Commerce degree from N.M. College, Mumbai University.

Kavita Bhuller

Kavita joined Mode De Vie at inception and can be credited with growing the business in its early years. Kavita is responsible for business development in Europe and Asia. Prior to joining, Mode De Vie, Kavita was an Associate at ALMT Legal a Mumbai based law firm specializing in Corporate Law, M&A, and Capital Markets. Before ALMT Legal, Kavita worked with J. Sagar Associates, Mumbai & Clifford Chance, London  

Kavita holds a Bachelor of Arts from St. Xaviers College, Mumbai, Bachelor of Law from Government Law College, Mumbai University and a Master of Law from Kings College, London University.

Ashutosh Jaiswal

Ashutosh joined Mode De Vie in 2011 to initiate and manage its business in the U.S & Saudi Arabia.
Ashutosh has nearly 9 years of professional experience in private equity, economic development and advertising in India and U.S.  Prior to joining Mode De Vie, Ashutosh was a senior member of YES Bank's Private Equity Division. Prior to YES Bank, Ashutosh was a part of the investment arm of Bennett Coleman & Company (BCCL) – largest Indian media group. He has also worked for 2 years as Senior Project Manager with the economic development team of Mayor Bloomberg in New York City.

Ashutosh holds a Master of Business Administration (Honors) from the Zicklin School of Business, City University New York and a Master of Commerce from Podar College, Mumbai University.

The 3 Managing Partners are supported by a team of designers, merchandisers, accountants and most importantly artisans who are the engine that pulls the rest of the firm.

 

 

 

Infrastructure

Our office, design studio and factories are based in Mumbai, India which is the hub for hand embroidery firms that meet the standards of haute couture.

We are foremost a design firm and invest a substantial portion of our revenues into design. Our design team hand-picks the best artisans from the country and is isolated from the burden of managing production. It has only one deliverable, NEW IDEAS.  To maintain freshness, our design team is broken into smaller teams which are reshuffled from time to time. The design department works throughout the year on creating new swatches employing directions from our clients and experimenting with new techniques and materials. Because of year-round sampling, we produce major collections twice a year for Spring/Summer & Fall/Winter which we show clients at their offices or our showroom in Mumbai. As a result of years of in-house designing we have generated a massive swatch archive which is housed in our Mumbai office and can be considered a library for fashion enthusiasts.

We use beads, crystals, fabrics and a plethora of materials brought in from different parts of the world to create our designs. Because of our couture leaning, often we are able to custom- make and source rare materials used in embroidery.

By working behind the scenes with some of the most recognizable global brands in couture and bridal wear we have acquired the discipline and best practices required to service an unrelenting demand for creativity, on-time delivery and consistency across large quantity orders. 

The expertise of our designers, merchandisers & artisans is responsible for creating season after season designs that sometimes sell for years after they are created. 

 

 

 

 

Process

In addition to an extensive swatch archive, we create 2 major collections every year for Spring/Summer & Fall/Winter.

Our new collection is shown to clients in their offices by our Managing Partners and country representatives. Typically, clients will pick out swatches they intend using and order working duplicates or miniatures to work into their designs.  At this stage clients might request design changes that are incorporated by us for making the client specific swatch. After receiving the client specific swatches, clients finalize the embroidery layout and send us their patterns with an instruction kit to create the first sample product. 

It takes us 2-3 weeks from order confirmation to ship a fully embroidered sample and 4-6 weeks to ship production orders.

 

 

Ethical Code & Social Impact

We adhere to international guidelines on human rights and do not employ children under the age of 16 at our office and factories. We are committed to transparency and allow clients to inspect any of our factories for their satisfaction.

Mode De Vie employs hundreds of skilled artisans and helps perpetuate the ancient tradition of ‘zari’ handicraft that has dressed Indian royalty for centuries.

The partners support education of underprivileged girls.

 

Contact Us

Mode De Vie

3rd Floor Jaiswal Chambers
S.V. Road,Jogeshwari (W)
Mumbai 400102
T/F - +91-222-6795757
E - info@modedevie.in